Overview of the role A Senior Creative Director/Creative Director, will partner with account and planning in strategic thinking that leads to business-shaping creative solutions.
• Set and maintain the creative direction and goals bases on agency creative brief and accounts ensure creative excellence • Generate original and innovative ideas across multiple channels that maximize the consumer engagement to the brand • To organize and present concepts in a clear manner. Lead client meetings, manage mid-senior client expectation • Ensure executions amplifying the power of idea • Hire, coach, and manage team members
Competencies • Excellent art/copywriting ability with strategic thinking • Ability to maintain good relationship with mid/senior level clients • Ability to mentor creative personnel and foster learning and excellence among team members • Proficiency in both written and oral English
Critical Skills • Strong art direction/writing and presentation skills together with effective client relations skills
Success Criteria • Creative excellence (Fame/awards) • IMC creative ideas output • Senior clients' satisfaction • Appraisals of internal counter-parties • Development and stability of Creative team
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